Tag marketing

Let’s get personal 0

Feb1

Last week, I was doing some research about my upcoming trip to Tanzania. I was browsing the web, looking for good deals on trip packages, reading feedback and comments from people who went on a similar trip, checking prerequisites (shots, visas)–basically general research anyone would do when going on a trip to a place where they’ve never been, or looking to buy a new product and trying to choose from the selections. Later that week I was checking my Gmail account, and, what do you know? The news ticker above the email showed me: NYT Travel – Next Stop: Off Tanzania, Serene Mafia Island. Obviously the article was targeted specifically to me, based upon my research over the few previous days, and it did provide me with some new information. But, is it a valuable service that companies provide, or an invasion of privacy–an abuse of the collected data that was never meant to be public?
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