Homo technologicus' asylum

I’ve talked at length about the importance of business process monitoring alongside of system monitoring, but in discussions I found that sometimes an overview and simple examples are not enough to convince people about the benefits of this approach. Business owners think they don’t need to know anything about the operational performance of their systems as long as they have their numbers, and engineers often don’t feel they need invest time into understanding the business they are supporting in detail, finding examples shown too “common sense.”
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“OMG, Facebook is DOWN!!!” was the cry of the millions when Facebook was unavailable for about 3 hours because of the network issues. Given the nature of Facebook service, the downtime did not have any long lasting effects on it’s user base. In fact, some say that the productivity significantly increased during the 3 hour window without access to Facebook. Bottom line is – the unavailability of the social networking service doesn’t negatively impact the users (ego and reputation of the service aside). Question is: does it also hold true for the companies leveraging Facebook, or other social networks like Twitter, Flickr, FourSquare, etc., in their daily operations?

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