“OMG, Facebook is DOWN!!!” was the cry of the millions when Facebook was unavailable for about 3 hours because of the network issues. Given the nature of Facebook service, the downtime did not have any long lasting effects on it’s user base. In fact, some say that the productivity significantly increased during the 3 hour window without access to Facebook. Bottom line is – the unavailability of the social networking service doesn’t negatively impact the users (ego and reputation of the service aside). Question is: does it also hold true for the companies leveraging Facebook, or other social networks like Twitter, Flickr, FourSquare, etc., in their daily operations?